[HTML][HTML] Do social media marketing activities improve brand loyalty? An empirical study on luxury fashion brands

AH Fetais, RS Algharabat, A Aljafari… - Information Systems …, 2023 - Springer
This research aims to investigate the impact of social media marketing activities (SMMa) on
brand loyalty directly and through mediating variables community engagement and …

Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands

AH Fetais, RS Algharabat, A Aljafari, NP Rana - 2023 - qspace.qu.edu.qa
This research aims to investigate the impact of social media marketing activities (SMMa) on
brand loyalty directly and through mediating variables community engagement and …

[PDF][PDF] Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands

AH Fetais, RS Algharabat, A Aljafari, NP Rana - 2022 - scholar.archive.org
This research aims to investigate the impact of social media marketing activities (SMMa) on
brand loyalty directly and through mediating variables community engagement and …

Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands

AH Fetais, RS Algharabat, A Aljafari… - Information Systems …, 2023 - ideas.repec.org
This research aims to investigate the impact of social media marketing activities (SMMa) on
brand loyalty directly and through mediating variables community engagement and …

[PDF][PDF] Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands

AH Fetais, RS Algharabat, A Aljafari, NP Rana - 2022 - e-tarjome.com
This research aims to investigate the impact of social media marketing activities (SMMa) on
brand loyalty directly and through mediating variables community engagement and …

Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands.

AH Fetais, RS Algharabat, A Aljafari… - Information Systems …, 2023 - search.ebscohost.com
This research aims to investigate the impact of social media marketing activities (SMMa) on
brand loyalty directly and through mediating variables community engagement and …

Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands

AH Fetais, RS Algharabat, A Aljafari… - Information Systems …, 2023 - econpapers.repec.org
This research aims to investigate the impact of social media marketing activities (SMMa) on
brand loyalty directly and through mediating variables community engagement and …

Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands

AH Fetais, RS Algharabat, A Aljafari… - Information Systems …, 2023 - search.proquest.com
This research aims to investigate the impact of social media marketing activities (SMMa) on
brand loyalty directly and through mediating variables community engagement and …

Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands

AH Fetais, RS Algharabat, A Aljafari… - Information Systems …, 2023 - dl.acm.org
This research aims to investigate the impact of social media marketing activities (SMMa) on
brand loyalty directly and through mediating variables community engagement and …

Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands

AH Fetais, RS Algharabat, A Aljafari, NP Rana - 2023 - qspace.qu.edu.qa
This research aims to investigate the impact of social media marketing activities (SMMa) on
brand loyalty directly and through mediating variables community engagement and …