Adoption, satisfaction, trust, and commitment of over-the-top platforms: An integrated approach

AA Soren, S Chakraborty - Journal of Retailing and Consumer Services, 2024 - Elsevier
This study attempts to understand the factors affecting usage intention, actual use,
satisfaction, perceived trust, and commitment to over-the-top (OTT) platforms. A research …
被引用次数：14 相关文章

Adoption, satisfaction, trust, and commitment of over-the-top platforms: An integrated approach

AA Soren, S Chakraborty - Journal of Retailing and Consumer …, 2024 - econpapers.repec.org
This study attempts to understand the factors affecting usage intention, actual use,
satisfaction, perceived trust, and commitment to over-the-top (OTT) platforms. A research …

Adoption, satisfaction, trust, and commitment of over-the-top platforms: An integrated approach

AA Soren, S Chakraborty - Journal of Retailing and Consumer …, 2024 - ideas.repec.org
This study attempts to understand the factors affecting usage intention, actual use,
satisfaction, perceived trust, and commitment to over-the-top (OTT) platforms. A research …