Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets: how do social capital and marketing innovation matter?

SW Jeong, JE Chung - Asia Pacific Journal of Marketing and Logistics, 2023 - emerald.com
Purpose Building on the resource-based view (RBV), this study examines the differential
roles of internal and external social capital (SC) in enhancing the marketing innovation (MI) …
被引用次数：62 相关文章

Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets: how do social capital and marketing innovation matter?

SW Jeong, JE Chung - Asia Pacific Journal of Marketing and …, 2023 - scholarworks.bwise.kr
Purpose: Building on the resource-based view (RBV), this study examines the differential
roles of internal and external social capital (SC) in enhancing the marketing innovation (MI) …