The effect of utilitarian-based online store attributes, hedonic-based online store attributes, and online review towards online impulse buying behaviour in Malaysia: A …

LM Hong, NC Nawi, W Zulkiffli - AIP Conference Proceedings, 2023 - pubs.aip.org
Majority of Malaysian use the Internet mainly for searching information of the product and
services as their main activity even though they are not interested to purchase that through …

The effect of utilitarian-based online store attributes, hedonic-based online store attributes, and online review towards online impulse buying behaviour in Malaysia: A …

LM Hong, NC Nawi, WFW Zulkiffli - 2023 - myscholar.umk.edu.my
Majority of Malaysian use the Internet mainly for searching information of the product and
services as their main activity even though they are not interested to purchase that through …

The effect of utilitarian-based online store attributes, hedonic-based online store attributes, and online review towards online impulse buying behaviour in Malaysia: A …

LM Hong, NC Nawi, W Zulkiffli - American Institute of Physics …, 2023 - ui.adsabs.harvard.edu
Majority of Malaysian use the Internet mainly for searching information of the product and
services as their main activity even though they are not interested to purchase that through …

The effect of utilitarian-based online store attributes, hedonic-based online store attributes, and online review towards online impulse buying behaviour in Malaysia: A …

LM Hong, NC Nawi, W Zulkiffli - AIP Conference Proceedings, 2023 - pubs.aip.org
Majority of Malaysian use the Internet mainly for searching information of the product and
services as their main activity even though they are not interested to purchase that through …