Relationship marketing in the subsidised arts: the key to a strategic marketing focus?
T Conway, J Whitelock - European Journal of Marketing, 2007 - emerald.com
Purpose–The purpose of this paper is to consider whether successful subsidised arts
organisations are more likely to apply a relationship rather than transactional marketing …
organisations are more likely to apply a relationship rather than transactional marketing …
Relationship marketing in the subsidised arts: the key to a strategic marketing focus?
T Conway, J Whitelock - European Journal of Marketing, 2007 - ingentaconnect.com
Purpose‐The purpose of this paper is to consider whether successful subsidised arts
organisations are more likely to apply a relationship rather than transactional marketing …
organisations are more likely to apply a relationship rather than transactional marketing …
Relationship marketing in the subsidised arts: the key to a strategic marketing focus?
A Conway, J Whitelock - European …, 2007 - salford-repository.worktribe.com
Purpose-The purpose of this paper is to consider whether successful subsidised arts
organisations are more likely to apply a relationship rather than transactional marketing …
organisations are more likely to apply a relationship rather than transactional marketing …