How social presence influences impulse buying behavior in live streaming commerce? The role of SOR theory

J Ming, Z Jianqiu, M Bilal, U Akram… - International Journal of …, 2021 - emerald.com
Purpose This paper aims to examine how presence (the social presence of live streaming
platforms, of viewers, of live streamers and telepresence) affects consumer trust and flow …
被引用次数：295 相关文章

How social presence influences impulse buying behavior in live streaming commerce? The role of SOR theory

J Ming, Z Jianqiu, M Bilal, U Akram, M Fan - Information Systems, 2021 - emerald.com
Purpose–This paper aims to examine how presence (the social presence of live streaming
platforms, of viewers, of live streamers and telepresence) affects consumer trust and flow …
[PDF] researchgate.net

[PDF][PDF] How social presence influences impulse buying behavior in live streaming commerce? The role of SOR theory

J Ming, Z Jianqiu, M Bilal, U Akram, M Fan - researchgate.net
Purpose–This paper aims to examine how presence (the social presence of live streaming
platforms, of viewers, of live streamers and telepresence) affects consumer trust and flow …

How social presence influences impulse buying behavior in live streaming commerce? The role of SOR theory

J Ming, Z Jianqiu, M Bilal, U Akram… - International Journal of …, 2021 - ingentaconnect.com
Purpose This paper aims to examine how presence (the social presence of live streaming
platforms, of viewers, of live streamers and telepresence) affects consumer trust and flow …
[PDF] researchgate.net

[PDF][PDF] How social presence influences impulse buying behavior in live streaming commerce? The role of SOR theory

J Ming, Z Jianqiu, M Bilal, U Akram, M Fan - researchgate.net
Purpose–This paper aims to examine how presence (the social presence of live streaming
platforms, of viewers, of live streamers and telepresence) affects consumer trust and flow …