Hybrid Effect on the Demand for Advertising Executives: A Challenge in the Face of the Digital Transformation of Advertising.

EP Álvarez-Flores, P Núñez-Gómez… - Palabra …, 2021 - search.ebscohost.com
English The rapid evolution of communication and social interrelation affects the socio-labor
situation and causes the professional market scenarios to change constantly. The …

Hybrid Effect on the Demand for Advertising Executives: A Challenge in the Face of the Digital Transformation of Advertising

EP Álvarez-Flores, PN Gómez, LM Viniegra - Palabra Clave, 2021 - scielo.org.co
Abstract ALVAREZ-FLORES, Erika P.; GOMEZ, Patricia Núñez and VINIEGRA, Luis Mañas.
Hybrid Effect on the Demand for Advertising Executives: A Challenge in the Face of the …