Educating for Legacy: History on Vinho Verde's Brands Websites as Marketing Destination Image?

GM Marques - International Conference on Marketing and …, 2023 - Springer
This paper is motivated by the emergence of Oenomemories in Wine Tourism Marketing
Destinations, even if research shows that there is a long way to study the importance of …

Educating for Legacy: History on Vinho Verde's Brands Websites as Marketing Destination Image?

GM Marques - Marketing and Smart Technologies, 2023 - Springer
This paper is motivated by the emergence of Oenomemories in Wine Tourism Marketing
Destinations, even if research shows that there is a long way to study the importance of …