Does social customer relationship management (SCRM) affect customers' happiness and retention? A service perspective

M Alshurideh, B Kurdi, H Alzoubi… - Uncertain Supply …, 2023 - m.growingscience.com
The main aim of this study is to examine the effects of social customer relationship
management (CRM) on customer happiness and customer retention. To achieve the study …
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Does social customer relationship management (SCRM) affect customers' happiness and retention? A service perspective

M Alshurideh, B Kurdi, A AlHamad… - Uncertain Supply …, 2023 - growingscience.com
The main aim of this study is to examine the effects of social customer relationship
management (CRM) on customer happiness and customer retention. To achieve the study …

Does social customer relationship management (SCRM) affect customers' happiness and retention? A service perspective

MT Alshurideh, B Al Kurdi, A Alhamad… - Uncertain Supply …, 2023 - nchr.elsevierpure.com
The main aim of this study is to examine the effects of social customer relationship
management (CRM) on customer happiness and customer retention. To achieve the study …