Co-creation of innovation, as transcending perspective of marketing, is of growing interest in recent years. Developing new products through collaboration is recognised as beneficial to …
J Hardwick, AR Anderson - 2019 - repository.lincoln.ac.uk
Co-creation of innovation, as transcending perspective of marketing, is of growing interest in recent years. Developing new products through collaboration is recognized as beneficial to …
J Hardwick, AR Anderson - 2019 - repository.lincoln.ac.uk
Co-creation of innovation, as transcending perspective of marketing, is of growing interest in recent years. Developing new products through collaboration is recognized as beneficial to …