Supplier-customer engagement for collaborative innovation using video conferencing: A study of SMEs

J Hardwick, AR Anderson - Industrial Marketing Management, 2019 - Elsevier
Co-creation of innovation, as transcending perspective of marketing, is of growing interest in
recent years. Developing new products through collaboration is recognised as beneficial to …

[PDF][PDF] Supplier-customer engagement for collaborative innovation using video conferencing: A study of SMEs

J Hardwick, AR Anderson - e-tarjome.com
Co-creation of innovation, as transcending perspective of marketing, is of growing interest in
recent years. Developing new products through collaboration is recognised as beneficial to …

Supplier-customer engagement for collaborative innovation using video conferencing: A study of SMEs

J Hardwick, AR Anderson - 2019 - repository.lincoln.ac.uk
Co-creation of innovation, as transcending perspective of marketing, is of growing interest in
recent years. Developing new products through collaboration is recognized as beneficial to …

Supplier-customer engagement for collaborative innovation using video conferencing: A study of SMEs

J Hardwick, AR Anderson - 2019 - repository.lincoln.ac.uk
Co-creation of innovation, as transcending perspective of marketing, is of growing interest in
recent years. Developing new products through collaboration is recognized as beneficial to …