Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory
Purpose This paper aims to investigate how banking websites can activate customer
engagement (CE) to consequently enhance customer trust and retention …
engagement (CE) to consequently enhance customer trust and retention …
Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory
JU Islam, S Shahid, A Rasool, Z Rahman… - International Journal of …, 2020 - emerald.com
Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response
theory | Emerald Insight Books and journals Case studies Expert Briefings Open Access …
theory | Emerald Insight Books and journals Case studies Expert Briefings Open Access …
Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory
JU Islam, S Shahid, A Rasool… - … Journal of Bank …, 2020 - ingentaconnect.com
PurposeThis paper aims to investigate how banking websites can activate customer
engagement (CE) to consequently enhance customer trust and retention …
engagement (CE) to consequently enhance customer trust and retention …