Service quality explains why people use freemium services but not if they go premium: An empirical study in free-to-play games
J Hamari, N Hanner, J Koivisto - International Journal of Information …, 2017 - Elsevier
During the last decade, the “freemium” business model has spread into a variety of services
especially online. However, service developers have faced a dilemma of balancing between …
especially online. However, service developers have faced a dilemma of balancing between …
Service quality explains why people use freemium services but not if they go premium: An empirical study in free-to-play games
J Hamari, N Hanner, J Koivisto - International Journal of Information …, 2017 - infona.pl
During the last decade, the “freemium” business model has spread into a variety of services
especially online. However, service developers have faced a dilemma of balancing between …
especially online. However, service developers have faced a dilemma of balancing between …
Service quality explains why people use freemium services but not if they go premium: An empirical study in free-to-play games
J Hamari, N Hanner, J Koivisto - International Journal of Information …, 2017 - ideas.repec.org
During the last decade, the “freemium” business model has spread into a variety of services
especially online. However, service developers have faced a dilemma of balancing between …
especially online. However, service developers have faced a dilemma of balancing between …
Service quality explains why people use freemium services but not if they go premium: An empirical study in free-to-play games
J Hamari, N Hanner, J Koivisto - International Journal of …, 2017 - researchportal.tuni.fi
During the last decade, the “freemium” business model has spread into a variety of services
especially online. However, service developers have faced a dilemma of balancing between …
especially online. However, service developers have faced a dilemma of balancing between …
Service quality explains why people use freemium services but not if they go premium: An empirical study in free-to-play games
J Hamari, N Hanner, J Koivisto - International Journal of …, 2017 - econpapers.repec.org
During the last decade, the “freemium” business model has spread into a variety of services
especially online. However, service developers have faced a dilemma of balancing between …
especially online. However, service developers have faced a dilemma of balancing between …
Service quality explains why people use freemium services but not if they go premium
J Hamari, N Hanner, J Koivisto - International Journal of Information …, 2017 - dl.acm.org
Freemium has become de facto business model for online services. User responses were
gathered from freemium games (N= 869). Service quality positively predicts intentions to …
gathered from freemium games (N= 869). Service quality positively predicts intentions to …