The marketing of political marketing

N O'shaughnessy - European journal of marketing, 2001 - emerald.com
Has political marketing been over‐marketed? This article–taking a definition of political
marketing that (controversially) excludes news management and “spin” control–does not …
被引用次数：340 相关文章

The marketing of political marketing

N O'Shaughnessy - European Journal of Marketing, 2001 - emerald.com
Has political marketing been over‐marketed? This article–taking a definition of political
marketing that (controversially) excludes news management and “spin” control–does not …

The marketing of political marketing

N O'Shaughnessy - European Journal of Marketing, 2001 - ingentaconnect.com
O'Shaughnessy 1047..1057 Page 1 The marketing of political marketing 1047 European
Journal of Marketing, Vol. 35 No. 9/10, 2001, pp. 1047-1057. © MCB University Press, 0309-0566 …

[引用][C] The marketing of political marketing

N O'Shaughnessy - European Journal of …, 2001 - Emerald Group Publishing, Limited