Guest editorial overview:'Mapping the future of consumer behaviour using disruptive technologies'

A Behl, A Nigam, D Vrontis - Journal of Consumer Behaviour - Wiley Online Library
Businesses of the 21st century are utilizing technology in developing offerings for the growth
of their businesses. From taking a minor role in formulating business decisions, technologies …

Guest editorial overview:'Mapping the future of consumer behaviour using disruptive technologies'

A Behl, A Nigam, D Vrontis - Journal of Consumer Behaviour, 2024 - pure.unic.ac.cy
Businesses of the 21st century are utilizing technology in developing offerings for the growth
of their businesses. From taking a minor role in formulating business decisions, technologies …

Guest editorial overview:'Mapping the future of consumer behaviour using disruptive technologies'

A Behl, A Nigam, D Vrontis - Journal of Consumer Behaviour, 2024 - pure.unic.ac.cy
Businesses of the 21st century are utilizing technology in developing offerings for the growth
of their businesses. From taking a minor role in formulating business decisions, technologies …