Investigating the impact of intelligent personal assistants on the purchase intentions of Generation Z consumers: The moderating role of brand credibility
W Guo, Q Luo - Journal of Retailing and Consumer Services, 2023 - Elsevier
Consumers increasingly use intelligent personal assistants for shopping, given their
advantages of being hands-free and voice-controlled, enabling individuals to multi-task …
advantages of being hands-free and voice-controlled, enabling individuals to multi-task …
Investigating the impact of intelligent personal assistants on the purchase intentions of Generation Z consumers: The moderating role of brand credibility
W Guo, Q Luo - Journal of Retailing and Consumer Services, 2023 - econpapers.repec.org
Consumers increasingly use intelligent personal assistants for shopping, given their
advantages of being hands-free and voice-controlled, enabling individuals to multi-task …
advantages of being hands-free and voice-controlled, enabling individuals to multi-task …
Investigating the impact of intelligent personal assistants on the purchase intentions of Generation Z consumers: The moderating role of brand credibility
W Guo, Q Luo - Journal of Retailing and Consumer Services, 2023 - ideas.repec.org
Consumers increasingly use intelligent personal assistants for shopping, given their
advantages of being hands-free and voice-controlled, enabling individuals to multi-task …
advantages of being hands-free and voice-controlled, enabling individuals to multi-task …