Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations

C Casalegno, E Candelo, G Santoro - Psychology & Marketing, 2022 - Wiley Online Library
This paper investigates whether generation matters in the intention to buy green and
sustainable products and, simultaneously, examines the antecedents of green and …

Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations

C Casalegno, E Candelo, G Santoro - PSYCHOLOGY & MARKETING, 2022 - iris.unito.it
This paper investigates whether generation matters in the intention to buy green and
sustainable products and, simultaneously, examines the antecedents of green and …

Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations.

C Casalegno, E Candelo… - Psychology & …, 2022 - search.ebscohost.com
This paper investigates whether generation matters in the intention to buy green and
sustainable products and, simultaneously, examines the antecedents of green and …