The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores

S Shahid, J Paul, FG Gilal, S Ansari - Psychology & Marketing, 2022 - Wiley Online Library
Prior studies on the in‐store experience focus on the impact of store atmosphere. Sensory
marketing and brand experience, on the other hand, have been found to be significant in …

The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores.

S Shahid, J Paul, FG Gilal… - Psychology & …, 2022 - search.ebscohost.com
Prior studies on the in‐store experience focus on the impact of store atmosphere. Sensory
marketing and brand experience, on the other hand, have been found to be significant in …

The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores

S Shahid, J Paul, F Gul Gilal… - Psychology & …, 2022 - centaur.reading.ac.uk
Prior studies on the in-store experience focus on the impact of store atmosphere. Sensory
marketing and brand experience, on the other hand, have been found to be significant in …

[PDF][PDF] The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores

S Shahid, J Paul, FG Gilal, S Ansari - 2022 - e-tarjome.com
Prior studies on the in‐store experience focus on the impact of store atmosphere. Sensory
marketing and brand experience, on the other hand, have been found to be significant in …