Why do people initiate an online firestorm? The role of sadness, anger, and dislike
E Delgado-Ballester, I López-López… - … Journal of Electronic …, 2021 - Taylor & Francis
Brands have become the target of online collaborative attacks performed by networked
consumers who share negative brand content, leading to the so-called online firestorms …
consumers who share negative brand content, leading to the so-called online firestorms …
Why Do People Initiate an Online Firestorm? The Role of Sadness, Anger, and Dislike.
E Delgado-Ballester, I López-López… - International …, 2021 - search.ebscohost.com
Brands have become the target of online collaborative attacks performed by networked
consumers who share negative brand content, leading to the so-called online firestorms …
consumers who share negative brand content, leading to the so-called online firestorms …