[HTML][HTML] B2B influencer marketing: Conceptualization and four managerial strategies

J Mero, H Vanninen, J Keränen - Industrial Marketing Management, 2023 - Elsevier
While there is a growing body of research on influencer marketing, it focuses almost
exclusively on the consumer marketing context, and offers limited insights for business-to …

[PDF][PDF] B2B influencer marketing: Conceptualization and four managerial strategies

J Mero, H Vanninen, J Keränen - Industrial Marketing Management, 2023 - e-tarjome.com
While there is a growing body of research on influencer marketing, it focuses almost
exclusively on the consumer marketing context, and offers limited insights for business-to …

B2B influencer marketing: Conceptualization and four managerial strategies

J Mero, H Vanninen, J Keränen - Industrial Marketing Management, 2023 - jyx.jyu.fi
While there is a growing body of research on influencer marketing, it focuses almost
exclusively on the consumer marketing context, and offers limited insights for business-to …

B2B influencer marketing: Conceptualization and four managerial strategies

J Mero, H Vanninen, J Keranen - Industrial …, 2023 - researchrepository.rmit.edu.au
B2B influencer marketing: Conceptualization and four managerial strategies - RMIT University
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[PDF][PDF] B2B influencer marketing: Conceptualization and four managerial strategies

J Mero, H Vanninen, J Keränen - Industrial Marketing …, 2023 - researchgate.net
While there is a growing body of research on influencer marketing, it focuses almost
exclusively on the consumer marketing context, and offers limited insights for business-to …