Why are consumers following social media influencers on Instagram? Exploration of consumers' motives for following influencers and the role of materialism
JA Lee, S Sudarshan, KL Sussman… - … Journal of Advertising, 2022 - Taylor & Francis
Despite the ubiquity of social media influencers (SMIs) and the clear value they hold for
marketers, little is understood about the sociopsychological motives that drive consumers to …
marketers, little is understood about the sociopsychological motives that drive consumers to …
Why are consumers following social media influencers on Instagram? Exploration of consumers' motives for following influencers and the role of materialism
JA Lee, S Sudarshan, KL Sussman… - International Journal …, 2022 - ingentaconnect.com
Despite the ubiquity of social media influencers (SMIs) and the clear value they hold for
marketers, little is understood about the sociopsychological motives that drive consumers to …
marketers, little is understood about the sociopsychological motives that drive consumers to …