Marketing agility in underdog entrepreneurship: A qualitative assessment in post-conflict Sub-Saharan African context

A Arslan, S Kamara, AY Tian, P Rodgers… - Journal of Business …, 2024 - Elsevier
Extant entrepreneurship literature lacks specific research on how underdog entrepreneurs
survive and strive in post-conflict environments. This study seeks to explore the role of …

Marketing agility in underdog entrepreneurship: A qualitative assessment in post-conflict Sub-Saharan African context

A Arslan, S Kamara, AY Tian, P Rodgers… - Journal of Business …, 2024 - ideas.repec.org
Extant entrepreneurship literature lacks specific research on how underdog entrepreneurs
survive and strive in post-conflict environments. This study seeks to explore the role of …

Marketing agility in underdog entrepreneurship: A qualitative assessment in post-conflict Sub-Saharan African context

A Arslan, S Kamara, AY Tian, P Rodgers, M Kontkanen - 2024 - osuva.uwasa.fi
Extant entrepreneurship literature lacks specific research on how underdog entrepreneurs
survive and strive in post-conflict environments. This study seeks to explore the role of …

Marketing agility in underdog entrepreneurship: A qualitative assessment in post-conflict Sub-Saharan African context

A Arslan, S Kamara, AY Tian… - Journal of Business …, 2024 - eprints.whiterose.ac.uk
Extant entrepreneurship literature lacks specific research on how underdog entrepreneurs
survive and strive in post-conflict environments. This study seeks to explore the role of …

Marketing agility in underdog entrepreneurship: A qualitative assessment in post-conflict Sub-Saharan African context

A Arslan, S Kamara, AY Tian… - Journal of Business …, 2024 - econpapers.repec.org
Extant entrepreneurship literature lacks specific research on how underdog entrepreneurs
survive and strive in post-conflict environments. This study seeks to explore the role of …

Marketing agility in underdog entrepreneurship: A qualitative assessment in post-conflict Sub-Saharan African context

A Arslan, S Kamara, AY Tian, P Rodgers, M Kontkanen - 2024 - oulurepo.oulu.fi
Extant entrepreneurship literature lacks specific research on how underdog entrepreneurs
survive and strive in post-conflict environments. This study seeks to explore the role of …

Marketing agility in underdog entrepreneurship: a qualitative assessment in post-conflict Sub-Saharan African context

A Arslan, S Kamara, AY Tian, P Rodgers… - Journal of Business …, 2024 - eprints.soton.ac.uk
Extant entrepreneurship literature lacks specific research on how underdog entrepreneurs
survive and strive in post-conflict environments. This study seeks to explore the role of …