[HTML][HTML] The consumer intention to use e-commerce applications in the post-pandemic era: a predictive approach study using a CHAID tree-based algorithm
E Higueras-Castillo, H Alves… - European Journal of …, 2023 - emerald.com
Purpose This study proposes a hierarchic segmentation that develops a tree-based
classification model and classifies the cases into groups. This allows for the definition of e …
classification model and classifies the cases into groups. This allows for the definition of e …
[PDF][PDF] The consumer intention to use e-commerce applications in the post-pandemic era: a predictive approach study using a CHAID tree-based algorithm
E Higueras-Castillo, H Alves, F Liébana-Cabanillas… - 2023 - scholar.archive.org
Purpose–This study proposes a hierarchic segmentation that develops a tree-based
classification model and classifies the cases into groups. This allows for the definition of e …
classification model and classifies the cases into groups. This allows for the definition of e …
The consumer intention to use e-commerce applications in the post-pandemic era: a predictive approach study using a CHAID tree-based algorithm
E Higueras Castillo, H Alves, FJ Liébana Cabanillas… - 2023 - digibug.ugr.es
Purpose-This study proposes a hierarchic segmentation that develops a tree-based
classification model and classifies the cases into groups. This allows for the definition of e …
classification model and classifies the cases into groups. This allows for the definition of e …