The impact of online reviews on destination trust and travel intention: The moderating role of online review trustworthiness

L Su, Q Yang, SR Swanson… - Journal of Vacation …, 2022 - journals.sagepub.com
This study explores the impact of the valence (positive/negative) and emotional intensity
(strong/weak) of online reviews on potential Chinese visitors' travel intentions and trust of a …

[PDF][PDF] The impact of online reviews on destination trust and travel intention: The moderating role of online review trustworthiness

L Su, Q Yang, SR Swanson… - Journal of Vacation …, 2021 - researchgate.net
This study explores the impact of the valence (positive/negative) and emotional intensity
(strong/weak) of online reviews on potential Chinese visitors' travel intentions and trust of a …

The impact of online reviews on destination trust and travel intention: the moderating role of online review trustworthiness.

L Su, Q Yang, SR Swanson, NC Chen - 2021 - cabidigitallibrary.org
This study explores the impact of the valence (positive/negative) and emotional intensity
(strong/weak) of online reviews on potential Chinese visitors' travel intentions and trust of a …