The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms

K Kang, J Lu, L Guo, W Li - International journal of information …, 2021 - Elsevier
Interactivity, which is a key characteristic of the live streaming commerce environment,
fosters users' active attitudes and behaviors in communications and transactions. However …
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The dynamic effect of interactivity on customer engagement behavior through tie strength:: Evidence from live streaming commerce platforms

K Kang, J Lu, L Guo, W Li - 2021 - dl.acm.org
Interactivity, which is a key characteristic of the live streaming commerce environment,
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The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms

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Interactivity, which is a key characteristic of the live streaming commerce environment,
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The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms

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