Effects of Virality: Culinary MSME Brand Orientation in Using Social Media Influencers

SD Putra, E Erwin - Jurnal Mirai Management, 2023 - journal.stieamkop.ac.id
In this study, marketing techniques for MSMEs are examined, including the usage of
influencers to support product brands. However, whether or not viral content is contentious, it …

Effects of Virality: Culinary MSME Brand Orientation in Using Social Media Influencers

SD Putra, E Erwin - Jurnal Mirai Management, 2023 - journal.stieamkop.ac.id
In this study, marketing techniques for MSMEs are examined, including the usage of
influencers to support product brands. However, whether or not viral content is contentious, it …

[PDF][PDF] Effects of Virality: Culinary MSME Brand Orientation in Using Social Media Influencers

SD Putra, E Erwin - Jurnal Mirai Management, 2023 - researchgate.net
In this study, marketing techniques for MSMEs are examined, including the usage of
influencers to support product brands. However, whether or not viral content is contentious, it …