Marketing analytics: The bridge between customer psychology and marketing decision‐making

R Basu, WM Lim, A Kumar, S Kumar - Psychology & Marketing, 2023 - Wiley Online Library
As modern marketing environments become increasingly data‐intensive, the role of
marketing analytics in illuminating the dynamics of customer psychology to inform marketing …
被引用次数：29 相关文章

Marketing analytics: The bridge between customer psychology and marketing decision‐making

R Basu, WM Lim, A Kumar… - Psychology & …, 2023 - researchbank.swinburne.edu.au
As modern marketing environments become increasingly data-intensive, the role of
marketing analytics in illuminating the dynamics of customer psychology to inform marketing …