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[HTML][HTML] Role of personalization in continuous use intention of Mobile news apps in India: Extending the UTAUT2 model

Y Cheng, S Sharma, P Sharma, K Kulathunga - Information, 2020 - mdpi.com
The aim of this study was to empirically examine the extended unified theory of acceptance
and use of technology 2 (UTAUT2) model by adding “personalization” as one of the …
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Role of Personalization in Continuous Use Intention of Mobile News Apps in India: Extending the UTAUT2 Model.

Y Cheng, S Sharma, P Sharma… - Information (2078 …, 2020 - search.ebscohost.com
The aim of this study was to empirically examine the extended unified theory of acceptance
and use of technology 2 (UTAUT2) model by adding" personalization" as one of the …
[PDF] semanticscholar.org

[PDF][PDF] Role of Personalization in Continuous Use Intention of Mobile News Apps in India: Extending the UTAUT2 Model

Y Cheng, S Sharma, P Sharma, K Kulathunga - pdfs.semanticscholar.org
The aim of this study was to empirically examine the extended unified theory of acceptance
and use of technology 2 (UTAUT2) model by adding “personalization” as one of the …
[PDF] academia.edu

[PDF][PDF] Role of Personalization in Continuous Use Intention of Mobile News Apps in India: Extending the UTAUT2 Model

Y Cheng, S Sharma, P Sharma, K Kulathunga - academia.edu
The aim of this study was to empirically examine the extended unified theory of acceptance
and use of technology 2 (UTAUT2) model by adding “personalization” as one of the …

Role of Personalization in Continuous Use Intention of Mobile News Apps in India: Extending the UTAUT2 Model

Y Cheng, S Sharma, P Sharma, K Kulathunga - Information, 2020 - search.proquest.com
The aim of this study was to empirically examine the extended unified theory of acceptance
and use of technology 2 (UTAUT2) model by adding “personalization” as one of the …