[HTML][HTML] Digital content marketing on social media along the B2B customer journey: The effect of timely content delivery on customer engagement
This study demonstrates the importance of content timeliness as a driver of engagement in
business markets. Through an experimental approach, we show that if the customer is …
business markets. Through an experimental approach, we show that if the customer is …
Digital content marketing on social media along the B2B customer journey: The effect of timely content delivery on customer engagement
A Salonen, J Mero, J Munnukka, M Zimmer… - Industrial Marketing …, 2024 - jyx.jyu.fi
This study demonstrates the importance of content timeliness as a driver of engagement in
business markets. Through an experimental approach, we show that if the customer is …
business markets. Through an experimental approach, we show that if the customer is …
Digital content marketing on social media along the B2B customer journey: the effect of timely content delivery on customer engagement
A Salonen, J Mero, J Munnukka… - Industrial …, 2024 - digitalcollection.zhaw.ch
This study demonstrates the importance of content timeliness as a driver of engagement in
business markets. Through an experimental approach, we show that if the customer is …
business markets. Through an experimental approach, we show that if the customer is …