“Oh, happy day!” Examining the role of AI-powered voice assistants as a positive technology in the formation of brand loyalty

J Huh, HY Kim, G Lee - Journal of Research in Interactive Marketing, 2023 - emerald.com
Purpose This study examines how the locus of agency of brands' artificial intelligence (AI)–
powered voice assistants (VAs) could lead to brand loyalty through perceived control, flow …
被引用次数：9 相关文章

“Oh, happy day!” Examining the role of AI-powered voice assistants as a positive technology in the formation of brand loyalty

J Huh, HY Kim, G Lee - Journal of Research in Interactive Marketing, 2023 - emerald.com
Purpose This study examines how the locus of agency of brands' artificial intelligence (AI)–
powered voice assistants (VAs) could lead to brand loyalty through perceived control, flow …

“Oh, happy day!” Examining the role of AI-powered voice assistants as a positive technology in the formation of brand loyalty

J Huh, HY Kim, G Lee - Journal of Research in Interactive …, 2023 - experts.umn.edu
Purpose: This study examines how the locus of agency of brands' artificial intelligence (AI)–
powered voice assistants (VAs) could lead to brand loyalty through perceived control, flow …