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[HTML][HTML] Value delivery in green consumption: the effect of advertisement value proposition on consumer perception and purchase intention

Y Zhang, J Liu, X Li - Frontiers in Psychology, 2024 - frontiersin.org
Amid the expanding green consumer market, companies are increasingly emphasizing their
eco-friendly contributions in advertising. This study delves into the value delivery process …
被引用次数：2 相关文章

Value delivery in green consumption: the effect of advertisement value proposition on consumer perception and purchase intention

Y Zhang, J Liu, X Li - Frontiers in psychology, 2024 - pubmed.ncbi.nlm.nih.gov
Amid the expanding green consumer market, companies are increasingly emphasizing their
eco-friendly contributions in advertising. This study delves into the value delivery process …
[HTML] nih.gov

[HTML][HTML] Value delivery in green consumption: the effect of advertisement value proposition on consumer perception and purchase intention

Y Zhang, J Liu, X Li - Frontiers in Psychology, 2024 - ncbi.nlm.nih.gov
Amid the expanding green consumer market, companies are increasingly emphasizing their
eco-friendly contributions in advertising. This study delves into the value delivery process …

Value delivery in green consumption: the effect of advertisement value proposition on consumer perception and purchase intention.

Y Zhang, J Liu, X Li - Frontiers in Psychology, 2024 - europepmc.org
Amid the expanding green consumer market, companies are increasingly emphasizing their
eco-friendly contributions in advertising. This study delves into the value delivery process …

Value delivery in green consumption: the effect of advertisement value proposition on consumer perception and purchase intention.

Y Zhang, J Liu, X Li - Frontiers in Psychology, 2024 - europepmc.org
Amid the expanding green consumer market, companies are increasingly emphasizing their
eco-friendly contributions in advertising. This study delves into the value delivery process …