The effects of customer orientation on the product performance of technological innovations: A comparison between SMEs and large companies

KI Voigt, C Baccarella, A Wassmus… - 2011 Proceedings of …, 2011 - ieeexplore.ieee.org
In a high-technology marketplace, consumers and producers simultaneously face a high
uncertainty concerning these technological advanced products. Companies have to …

[PDF][PDF] The Effects of Customer Orientation on the Product Performance of Technological Innovations: A Comparison between SMEs and Large Companies

KI Voigt, C Baccarella, A Wassmus, O Meißner - researchgate.net
In a high-technology marketplace, consumers and producers simultaneously face a high
uncertainty concerning these technological advanced products. Companies have to …

The effects of customer orientation on the product performance of technological innovations: A comparison between SMEs and large companies

KI Voigt, C Baccarella, A Wassmus, O Meissner - 2011 Proceedings of PICMET' … - infona.pl
In a high-technology marketplace, consumers and producers simultaneously face a high
uncertainty concerning these technological advanced products. Companies have to …