Customer experiences in the age of artificial intelligence

N Ameen, A Tarhini, A Reppel, A Anand - Computers in human behavior, 2021 - Elsevier
Artificial intelligence (AI) is revolutionising the way customers interact with brands. There is a
lack of empirical research into AI-enabled customer experiences. Hence, this study aims to …
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Customer experiences in the age of artificial intelligence

N Ameen, A Tarhini, A Reppel… - Computers in human …, 2021 - pubmed.ncbi.nlm.nih.gov
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lack of empirical research into AI-enabled customer experiences. Hence, this study aims to …

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[HTML][HTML] Customer experiences in the age of artificial intelligence

N Ameen, A Tarhini, A Reppel… - Computers in Human …, 2021 - ncbi.nlm.nih.gov
Artificial intelligence (AI) is revolutionising the way customers interact with brands. There is a
lack of empirical research into AI-enabled customer experiences. Hence, this study aims to …