I started this project some 10 years back; Professor Paul Green assisted me in the early
phase of this work. During the last 5 years or so, there have been several interesting …

Applied Conjoint Analysis IDEAS home Advanced search Economic literature: papers, articles,
software, chapters, books. Authors Institutions Rankings Help/FAQ MyIDEAS More options at …

Conjoint analysis is probably the most significant development in marketing research in the
past few decades. It can be described as a set of techniques ideally suited to studying …

I started this project some 10 years back; Professor Paul Green assisted me in the early
phase of this work. During the last 5 years or so, there have been several interesting …

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Home About EconPapers Working Papers Journal Articles Books and Chapters Software …

Conjoint analysis is probably the most significant development in marketing research in the
past few decades. It can be described as a set of techniques ideally suited to studying …

I started this project some 10 years back; Professor Paul Green assisted me in the early
phase of this work. During the last 5 years or so, there have been several interesting …

I started this project some 10 years back; Professor Paul Green assisted me in the early
phase of this work. During the last 5 years or so, there have been several interesting …