How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness

X Gao, XY Xu, SMU Tayyab, Q Li - Electronic Commerce Research and …, 2021 - Elsevier
Live streaming commerce has gained its popularity among consumers, as it creates a novel
environment to facilitate viewers to process product information and conduct related …
被引用次数：156 相关文章

How the live streaming commerce viewers process the persuasive message:: An ELM perspective and the moderating effect of mindfulness

X Gao, XY Xu, SMU Tayyab, Q Li - 2021 - dl.acm.org
Live streaming commerce has gained its popularity among consumers, as it creates a novel
environment to facilitate viewers to process product information and conduct related …