Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites
S Molinillo, R Anaya-Sánchez… - Computers in Human …, 2020 - Elsevier
While research into customer engagement receives much attention, few studies have
examined why consumers engage in social commerce and the resulting consequences for …
examined why consumers engage in social commerce and the resulting consequences for …
[PDF][PDF] Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites
S Molinilloa, R Anaya-Sánchezb… - 2019 - academia.edu
While research into customer engagement receives much attention, few studies have
examined why consumers engage in social commerce and the resulting consequences for …
examined why consumers engage in social commerce and the resulting consequences for …