The heuristic model of persuasion

S Chaiken - Social influence, 2014 - taylorfrancis.com
Implicit in traditional information-processing models of persuasion such as McGuire's (1972)
reception-yielding framework and the cognitive response approach (Greenwald, 1968; Petty …
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The heuristic model of persuasion.

S Chaiken - 1987 - psycnet.apa.org
The heuristic model of persuasion. The heuristic model of persuasion. Citation Chaiken, S. (1987).
The heuristic model of persuasion. In MP Zanna, JM Olson, & CP Herman (Eds.), Social …