Contextualization and value-in-context: How context frames exchange
JD Chandler, SL Vargo - Marketing theory, 2011 - journals.sagepub.com
The purpose of this paper is to explore the role of context in service provision and, more
broadly, in market co-creation. We oscillate foci from an individual actor at the micro level to …
broadly, in market co-creation. We oscillate foci from an individual actor at the micro level to …
[PDF][PDF] Contextualization and value-in-context: How context frames exchange
JD Chandler, SL Vargo - Marketing Theory, 2011 - researchgate.net
The purpose of this paper is to explore the role of context in service provision and, more
broadly, in market co-creation. We oscillate foci from an individual actor at the micro level to …
broadly, in market co-creation. We oscillate foci from an individual actor at the micro level to …
[PDF][PDF] Contextualization and value-in-context: How context frames exchange
JD Chandler, SL Vargo - Marketing Theory, 2011 - sdlogic.net
The purpose of this paper is to explore the role of context in service provision and, more
broadly, in market co-creation. We oscillate foci from an individual actor at the micro level to …
broadly, in market co-creation. We oscillate foci from an individual actor at the micro level to …
Contextualization and value-in-context: How context frames exchange
JD Chandler, SL Vargo - Marketing Theory, 2011 - cir.nii.ac.jp
抄録< jats: p> The purpose of this paper is to explore the role of context in service provision
and, more broadly, in market co-creation. We oscillate foci from an individual actor at the …
and, more broadly, in market co-creation. We oscillate foci from an individual actor at the …
[PDF][PDF] Contextualization and value-in-context: How context frames exchange
JD Chandler, SL Vargo - Marketing Theory, 2011 - academia.edu
The purpose of this paper is to explore the role of context in service provision and, more
broadly, in market co-creation. We oscillate foci from an individual actor at the micro level to …
broadly, in market co-creation. We oscillate foci from an individual actor at the micro level to …
[PDF][PDF] Contextualization and value-in-context: How context frames exchange
JD Chandler, SL Vargo - Marketing Theory, 2011 - academia.edu
The purpose of this paper is to explore the role of context in service provision and, more
broadly, in market co-creation. We oscillate foci from an individual actor at the micro level to …
broadly, in market co-creation. We oscillate foci from an individual actor at the micro level to …