[图书][B] From Chinese brand culture to global brands

W Zhiyan, J Borgerson, J Schroeder, W Zhiyan… - 2013 - Springer
Chinese-styled branding, conceived as a process that generates cultural meaning and
value, can be productively considered in a conceptual space located between managerial …
被引用次数：89 相关文章

5 From Chinese Brand Culture to Global Brands

W Zhiyan - 2013 - Springer
Chinese-styled branding, conceived as a process that generates cultural meaning and
value, can be productively considered in a conceptual space located between managerial …

From Chinese Brand Culture to Global Brands

W Zhiyan, J Borgerson, J Schroeder - Palgrave Macmillan Books, 2013 - ideas.repec.org
Chinese-styled branding, conceived as a process that generates cultural meaning and
value, can be productively considered in a conceptual space located between managerial …

[引用][C] From Chinese brand culture to global brands: insights from aesthetics, fashion and history

Z Wu, J Borgerson, JE Schroeder - (No Title) - cir.nii.ac.jp
From Chinese brand culture to global brands : insights from aesthetics, fashion and history |
CiNii Research CiNii 国立情報学研究所 学術情報ナビゲータ[サイニィ] 詳細へ移動 検索フォームへ …

[图书][B] From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history

W Zhiyan, J Borgerson, J Schroeder - 2013 - books.google.com
Page 1 | T * - |FROM |ºsº º - º: ; º º s - - | I * - * - - - º - º | --- E. RAN DS - WU ZHIYAN, º JANET
BORGERSON and IONATHAN SCHROEDER - - º -- - º | Page 2 From Chinese Brand Culture to …

From Chinese Brand Culture to Global Brands

W Zhiyan, J Borgerson, J Schroeder - 2013 - econpapers.repec.org
Chinese-styled branding, conceived as a process that generates cultural meaning and
value, can be productively considered in a conceptual space located between managerial …

[引用][C] From Chinese Brand Culture to Global Brands

W Zhiyan, J Borgerson, J Schroeder - 2013 - econpapers.repec.org
EconPapers: From Chinese Brand Culture to Global Brands EconPapers Economics at your
fingertips EconPapers Home About EconPapers Working Papers Journal Articles Books and …

[引用][C] From Chinese Brand Culture to Global Brands

W Zhiyan, J Borgerson, J Schroeder - Palgrave Macmillan Books, 2013 - ideas.repec.org
From Chinese Brand Culture to Global Brands IDEAS home Advanced search Economic
literature: papers, articles, software, chapters, books. Authors Institutions Rankings Help/FAQ …

[图书][B] From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history

W Zhiyan, J Borgerson, J Schroeder - 2013 - books.google.com
Page 1 FROM CHINESE BRAND CULTURE TO GLOBAL BRANDS WU ZHIYAN, JANET
BORGERSON and JONATHAN SCHROEDER Page 2 From Chinese Brand Culture to Global …