abstract Rooted in the notion of inclusive capitalism, the Bottom‐of‐the‐Pyramid (BoP)
approach argues for the simultaneous pursuit of profit and social welfare by creating markets …

Rooted in the notion of inclusive capitalism, the Bottom-of-the-Pyramid (BoP) approach
argues for the simultaneous pursuit of profit and social welfare by creating markets for the …

Rooted in the notion of inclusive capitalism, the Bottom‐of‐the‐Pyramid (BoP) approach
argues for the simultaneous pursuit of profit and social welfare by creating markets for the …

Judge Business School, University of Cambridge abstract Rooted in the notion of inclusive
capitalism, the Bottom-of-the-Pyramid (BoP) approach argues for the simultaneous pursuit of …

 Rooted in the notion of inclusive capitalism, the Bottom-of-the-Pyramid (BoP)
approach argues for the simultaneous pursuit of profit and social welfare by creating markets …

抄録< jats: title>< jats: sc> abstract</jats: sc></jats: title>< jats: p> Rooted in the notion of
inclusive capitalism, the Bottom‐of‐the‐Pyramid (BoP) approach argues for the …

Judge Business School, University of Cambridge abstract Rooted in the notion of inclusive
capitalism, the Bottom-of-the-Pyramid (BoP) approach argues for the simultaneous pursuit of …

 Rooted in the notion of inclusive capitalism, the Bottom-of-the-Pyramid (BoP)
approach argues for the simultaneous pursuit of profit and social welfare by creating markets …