Artificial intelligence and predictive marketing: an ethical framework from managers' perspective

H Naz, M Kashif - Spanish Journal of Marketing-ESIC, 2024 - emerald.com
Purpose Artificial intelligence (AI) offers many benefits to improve predictive marketing
practice. It raises ethical concerns regarding customer prioritization, market share …
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[HTML][HTML] Artificial intelligence and predictive marketing: an ethical framework from managers' perspective

H Naz, M Kashif - Spanish Journal of Marketing-ESIC, 2024 - emerald.com
Purpose Artificial intelligence (AI) offers many benefits to improve predictive marketing
practice. It raises ethical concerns regarding customer prioritization, market share …