Analysis of relationship CLV with 8 core drives using clustering K-means and octalysis gamification framework

F Marisa, SS SYED AHMAD… - … of Theoretical and …, 2020 - repository.unmerpas.ac.id
The CLV model is an indicator used to measure and evaluate the future value of customers
to the company. But the CLV model is predictive where it will be more accurate if there are …
被引用次数：22 相关文章

ANALYSIS OF RELATIONSHIP CLV WITH 8 CORE DRIVES USING CLUSTERING K-MEANS AND OCTALYSIS GAMIFICATION FRAMEWORK

F MARISA, SS SYED AHMAD… - … of Theoretical and …, 2020 - repository.unmerpas.ac.id
The CLV model is an indicator used to measure and evaluate the future value of customers
to the company. But the CLV model is predictive where it will be more accurate if there are …