Big data-enabled customer relationship management: A holistic approach

P Zerbino, D Aloini, R Dulmin, V Mininno - Information Processing & …, 2018 - Elsevier
This paper aims to figure out the potential impact of Big Data (BD) on Critical Success
Factors (CSFs) of Customer Relationship Management (CRM). In fact, while some authors …
被引用次数：157 相关文章
[PDF] e-tarjome.com

[PDF][PDF] Big Data-enabled Customer Relationship Management: A holistic approach

P Zerbino, D Aloini, R Dulmin, V Mininno - e-tarjome.com
This paper aims to figure out the potential impact of Big Data (BD) on Critical Success
Factors (CSFs) of Customer Relationship Management (CRM). In fact, while some authors …
[PDF] fardapaper.ir

[PDF][PDF] Big Data-enabled Customer Relationship Management: A holistic approach

P Zerbino, D Aloini, R Dulmin, V Mininno - fardapaper.ir
This paper aims to figure out the potential impact of Big Data (BD) on Critical Success
Factors (CSFs) of Customer Relationship Management (CRM). In fact, while some authors …

Big Data-enabled Customer Relationship Management: A holistic approach

P Zerbino, D Aloini, R Dulmin, V Mininno - INFORMATION …, 2018 - arpi.unipi.it
This paper aims to figure out the potential impact of Big Data (BD) on Critical Success
Factors (CSFs) of Customer Relationship Management (CRM). In fact, while some authors …
[PDF] unipi.it

[PDF][PDF] Big Data-enabled Customer Relationship Management: A holistic approach

P Zerbino, D Aloini, R Dulmin, V Mininno - arpi.unipi.it
Our results suggest that BD-enabled CRM initiatives could require several changes in the
pertinent CSFs. In order to get rid of the hype effect surrounding BD, we suggest to adopt an …