Hedonic and utilitarian gratifications to the use of TikTok by Generation Z and the Parasocial relationships with influencers as a mediating force to purchase intention
JA Flecha-Ortiz, V Feliberty-Lugo… - Journal of Interactive …, 2023 - Taylor & Francis
New social network platforms such as TikTok have grown into new, more interactive content
formats that appeal to younger generational groups. Through uses and gratifications (U&G) …
formats that appeal to younger generational groups. Through uses and gratifications (U&G) …
Hedonic and utilitarian gratifications to the use of TikTok by generation Z and the parasocial relationships with influencers as a mediating force to purchase intention.
JA Flecha-Ortiz, V Feliberty-Lugo… - Journal of Interactive …, 2023 - psycnet.apa.org
New social network platforms such as TikTok have grown into new, more interactive content
formats that appeal to younger generational groups. Through uses and gratifications (U&G) …
formats that appeal to younger generational groups. Through uses and gratifications (U&G) …