The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention
C McClure, YK Seock - Journal of retailing and consumer services, 2020 - Elsevier
This study examined the influence of consumer's brand familiarity and the information quality
of social media content on their involvement with a brand on the brand's social media pages …
of social media content on their involvement with a brand on the brand's social media pages …
The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention
C McClure, YK Seock - Journal of Retailing and Consumer Services, 2020 - ideas.repec.org
This study examined the influence of consumer's brand familiarity and the information quality
of social media content on their involvement with a brand on the brand's social media pages …
of social media content on their involvement with a brand on the brand's social media pages …
The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention
C McClure, YK Seock - Journal of Retailing and Consumer …, 2020 - econpapers.repec.org
This study examined the influence of consumer's brand familiarity and the information quality
of social media content on their involvement with a brand on the brand's social media pages …
of social media content on their involvement with a brand on the brand's social media pages …