The effect on digital content marketing on online purchase intention: The moderator role of age and gender variables

M Gülsoy, LL Koçer - Erciyes Akademi - dergipark.org.tr
This study examines how digital content marketing affects consumers' intentions to make
online purchases. It tries to identify how demographic data on gender and age play a …

THE EFFECT ON DIGITAL CONTENT MARKETING ON ONLINE PURCHASE INTENTION: THE MODERATOR ROLE OF AGE AND GENDER VARIABLES.

M GÜLSOY, L LEBLEBİCİ KOÇER - Erciyes Akademi, 2023 - search.ebscohost.com
This study examines how digital content marketing affects consumers' intentions to make
online purchases. It tries to identify how demographic data on gender and age play a …

THE EFFECT ON DIGITAL CONTENT MARKETING ON ONLINE PURCHASE INTENTION: THE MODERATOR ROLE OF AGE AND GENDER VARIABLES

M Gülsoy, LL Koçer - Erciyes Akademi - dergipark.org.tr
This study examines how digital content marketing affects consumers' intentions to make
online purchases. It tries to identify how demographic data on gender and age play a …

[PDF][PDF] THE EFFECT ON DIGITAL CONTENT MARKETING ON ONLINE PURCHASE INTENTION: THE MODERATOR ROLE OF AGE AND GENDER VARIABLES

M GÜLSOY, LL KOÇER - academia.edu
This study examines how digital content marketing affects consumers' intentions to make
online purchases. It tries to identify how demographic data on gender and age play a …