Integrating bricks with clicks: retailer-level and channel-level outcomes of online–offline channel integration

D Herhausen, J Binder, M Schoegel, A Herrmann - Journal of retailing, 2015 - Elsevier
This research examines the impact of online–offline channel integration (OI), defined as
integrating access to and knowledge about the offline channel into an online channel …
被引用次数：962 相关文章

[引用][C] Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration

D Herhausen, J Binder, M Schoegel, A Herrmann - Journal of Retailing, 2015 - cir.nii.ac.jp
Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline
Channel Integration | CiNii Research CiNii 国立情報学研究所 学術情報ナビゲータ[サイニィ] …

Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online-Offline Channel Integration

D Herhausen, J Binder, M Schoegel… - Journal of …, 2015 - search.proquest.com
This research examines the impact of onlineofine channel integration (OI), dened as
integrating access to and knowledge about the ofine channel into an online channel …

Integrating bricks with clicks:: Retailer-level and channel-level outcomes of online–offline channel integration

D Herhausen, J Binder, M Schoegel… - Journal of …, 2015 - dialnet.unirioja.es
This research examines the impact of online–offline channel integration (OI), defined as
integrating access to and knowledge about the offline channel into an online channel …

Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration

D Herhausen, J Binder, M Schoegel, A Herrmann - Journal of Retailing, 2015 - infona.pl
This research examines the impact of online–offline channel integration (OI), defined as
integrating access to and knowledge about the offline channel into an online channel …

Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration

D Herhausen, J Binder, M Schoegel… - Journal of …, 2015 - econpapers.repec.org
This research examines the impact of online–offline channel integration (OI), defined as
integrating access to and knowledge about the offline channel into an online channel …

Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration

D Herhausen, J Binder, M Schoegel… - Journal of …, 2015 - ideas.repec.org
This research examines the impact of online–offline channel integration (OI), defined as
integrating access to and knowledge about the offline channel into an online channel …

Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online-Offline Channel Integration

D Herhausen, J Binder, M Schoegel… - Journal of …, 2015 - research.vu.nl
This research examines the impact of online-offline channel integration (OI), defined as
integrating access to and knowledge about the offline channel into an online channel …

Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online-Offline Channel Integration

D Herhausen, J Binder, M Schögel, A Herrmann - 2015 - alexandria.unisg.ch
This research examines the impact of online-offline channel integration (OI), defined as
integrating access to and knowledge about the offline channel into an online channel …
[PDF] academia.edu

[PDF][PDF] Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration

D Herhausena, J Binderb, M Schoegela… - Journal of …, 2015 - academia.edu
This research examines the impact of online–offline channel integration (OI), defined as
integrating access to and knowledge about the offline channel into an online channel …