Unveiling consumer behavior in marketing: a meta-analytic structural equation modeling (Meta-SEM) of the model of goal-directed behavior (MGB)
P Vishwakarma, MR Mohapatra - Marketing Intelligence & Planning, 2023 - emerald.com
Purpose Understanding consumer behavior across various contexts within marketing has
long been the focus of studies. Although many models are used in explaining consumers' …
long been the focus of studies. Although many models are used in explaining consumers' …
Unveiling consumer behavior in marketing: a meta-analytic structural equation modeling (Meta-SEM) of the model of goal-directed behavior (MGB)
P Vishwakarma, MR Mohapatra - Marketing Intelligence & …, 2023 - ingentaconnect.com
PurposeUnderstanding consumer behavior across various contexts within marketing has
long been the focus of studies. Although many models are used in explaining consumers' …
long been the focus of studies. Although many models are used in explaining consumers' …