The influence of brand equity on consumer responses

I Buil, E Martínez, L De Chernatony - Journal of consumer marketing, 2013 - emerald.com
Purpose–The purpose of this paper is to propose and test a model to better understand
brand equity. It seeks to investigate the effects of this construct on consumers' responses …
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[PDF] academia.edu

[PDF][PDF] The influence of brand equity on consumer responses

I Buil, E Martınez, L de Chernatony - Journal of Consumer Marketing, 2013 - academia.edu
Purpose–The purpose of this paper is to propose and test a model to better understand
brand equity. It seeks to investigate the effects of this construct on consumers' responses …

The influence of brand equity on consumer responses

I Buil, E Martínez, L de Chernatony - Journal of Consumer Marketing, 2013 - emerald.com
The influence of brand equity on consumer responses | Emerald Insight Books and journals
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The influence of brand equity on consumer responses

I Buil, E Martínez… - Journal of Consumer …, 2013 - research.aston.ac.uk
Purpose: The purpose of this paper is to propose and test a model to better understand
brand equity. It seeks to investigate the effects of this construct on consumers' responses …

The influence of brand equity on consumer responses

I Buil, E Martínez, L Chernatony - Journal of Consumer …, 2013 - ingentaconnect.com
Purpose‐The purpose of this paper is to propose and test a model to better understand
brand equity. It seeks to investigate the effects of this construct on consumers' responses …
[PDF] academia.edu

[PDF][PDF] The influence of brand equity on consumer responses

I Buil, E Martınez, L de Chernatony - Journal of Consumer Marketing, 2013 - academia.edu
Purpose–The purpose of this paper is to propose and test a model to better understand
brand equity. It seeks to investigate the effects of this construct on consumers' responses …

[引用][C] The influence of brand equity on consumer responses

I Buil, E Martínez… - The Journal of …, 2013 - Emerald Group Publishing, Limited