Exploiting business networks in the age of social media: the use and integration of social media analytics in B2B marketing

Y Wang, M Rod, Q Deng, S Ji - Journal of Business & Industrial …, 2021 - emerald.com
Purpose Based on an organizational capability perspective, this paper aims to propose a
development model for social media analytics (SMA) capability that can be applied to …
被引用次数：24 相关文章

Exploiting business networks in the age of social media: the use and integration of social media analytics in B2B marketing

Y Wang, M Rod, Q Deng, S Ji - The Journal of Business and …, 2020 - ingentaconnect.com
Purpose Based on an organizational capability perspective, this paper aims to propose a
development model for social media analytics (SMA) capability that can be applied to …