The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion

LM Meng, S Duan, Y Zhao, K Lü, S Chen - Journal of Retailing and …, 2021 - Elsevier
The purpose of this study is to investigate (1) if online celebrities can directly emotionally
influence consumers, and (2) if the other audiences of the same livestream can indirectly …
被引用次数：197 相关文章

The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion

S Duan, Y Zhao, S Chen - Journal of Retailing and …, 2021 - econpapers.repec.org
The purpose of this study is to investigate (1) if online celebrities can directly emotionally
influence consumers, and (2) if the other audiences of the same livestream can indirectly …

The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion

LM Meng, S Duan, Y Zhao, S Chen - Journal of Retailing and …, 2021 - ideas.repec.org
The purpose of this study is to investigate (1) if online celebrities can directly emotionally
influence consumers, and (2) if the other audiences of the same livestream can indirectly …

The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion.

L Meng, S Duan, Y Zhao, K Lü, S Chen - 2021 - cabidigitallibrary.org
The purpose of this study is to investigate (1) if online celebrities can directly emotionally
influence consumers, and (2) if the other audiences of the same livestream can indirectly …
[PDF] brunel.ac.uk

[PDF][PDF] The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion

LM Meng, S Duan, Y Zhao, K Lu, S Chen - 2021 - bura.brunel.ac.uk
Livestreaming e-commerce is growing rapidly (Greenwald Michelle, 2020). Livestreaming E-
Commerce is promoting and selling goods through influencer streams on their own social …